Our Story

A Legacy of Craftsmanship

The House of Sarrita was built on the foundation laid by our founder, Mr. Balasupramaniyam. With a lifelong dedication to the art of fine jewellery, Mr. Balasupramaniyam established a reputation for uncompromising quality. Beginning over 22 years ago in Sri Lanka, our heritage is rooted in the trade of fine Gold and precious gems—a tradition of purity that remains the heart of our business today and will continue into our future.

The Heart of Dubai

In 2024, the story of Sarrita entered a new era when his son, Mr. Krishanth, expanded the business into the international hub of Dubai. For the past two years, Sarrita Jewellery LLC has operated from our professional showroom in the New Gold Souk Extension. While we continue to serve our patrons with bespoke Gold jewellery in our showroom, we recognized a new opportunity to innovate.

The Birth of AYDA

It was through Mr. Krishanth’s vision that AYDA was conceived. Recognizing a gap in the market for technically superior silver, he created AYDA as the premium silver sub-brand of Sarrita.

AYDA is the intersection of Mr. Krishanth’s background as a Telecommunication Engineer and a qualified Gemologist. Every piece is crafted to the AYDALUME™ standard—bringing the same "Gold-standard" precision and hallmarked excellence to the world of 925 Sterling Silver for men, women, and children.

From Our Family to Yours

Today, the House of Sarrita stands as a bridge between tradition and innovation. Whether you are seeking a timeless Gold investment at our Dubai headquarters in Maitha Plaza 2 or exploring the modern silver elegance of AYDA online, you are partaking in a 22-year legacy of honesty and excellence.