Privacy Policy

Privacy Policy

At the House of Sarrita, we are committed to protecting the privacy and security of our customers. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit or make a purchase from www.sarritajewellery.com.

1. Information We Collect

When you visit the site, we automatically collect certain information about your device, including your web browser, IP address, and time zone. Additionally, when you make a purchase, we collect specific information from you, including:

  • Identification Data: Name, billing address, and shipping address.
  • Contact Data: Email address and phone number (required for UAE courier coordination).
  • Compliance & KYC Data: In accordance with UAE Anti-Money Laundering (AML) regulations and Ministry of Economy requirements, we collect a front and back photo of your Emirates ID for identity verification. This is mandatory for all transactions.
  • Payment Data: We use secure third-party payment processors. The House of Sarrita does not store your full credit card details on our servers.

2. How We Use Your Information

We use the information we collect to fulfill orders placed through the site and to remain compliant with national laws. Specifically, we use this data to:

  • Verify your identity per UAE AML/KYC regulations.
  • Arrange for shipping and provide you with invoices/order confirmations.
  • Communicate with you via WhatsApp or Email regarding your order status.
  • Screen our orders for potential risk or fraud.
  • Provide you with information or advertising relating to our AYDA collections, provided you have opted in.

3. Sharing Your Personal Information

We share your Personal Information with third parties only to help us use your information as described above. For example:

  • Shopify: To power our online store.
  • Courier Partners: To ensure your AYDALUME™ pieces reach you safely.
  • Regulatory Authorities: We may share your identification data (Emirates ID) to comply with applicable UAE laws and government audits regarding AML compliance.

4. Data Retention & Security

Under the leadership of Mr. Krishanth, we utilize industry-standard encryption to protect your identification documents. Your Emirates ID photos are stored securely and accessed only for regulatory compliance purposes. We maintain this information for our records unless and until you ask us to delete it, subject to the retention periods required by UAE law.

5. Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

6. Contact Us

For more information about our privacy practices, or if you have questions regarding your data, please contact us by e-mail at info@sarritajewellery.com.