Sustainability & Ethics

At the House of Sarrita, we believe that true luxury is defined not only by the beauty of the final piece but by the integrity of the journey it took to reach you. Under the leadership of Mr. Krishanth Balasupramaniyam, we have committed to a standard of excellence that respects the environment, our artisans, and our customers.

The AYDALUME™ Ethical Standard

Every piece of silver bearing the AYDA name is crafted to our signature AYDALUME™ standard. This is more than a mark of quality; it is our promise that your jewellery is:

• Ethically Sourced: We work exclusively with reputable suppliers who adhere to international labor and environmental regulations.
• Pure and Safe: Our 925 Sterling Silver is guaranteed to be 100% lead-free and nickel-free, ensuring it is safe for the most sensitive skin—from our men's collection to our pieces for children.

Engineering for Longevity

With a background in Telecommunication Engineering and Gemology, Mr. Krishanth has implemented a "Quality-First" approach to our production. We do not believe in "fast fashion." We engineer our jewellery to last, using superior silver alloys that resist the wear and tear of daily life in the UAE’s climate. By creating pieces that endure, we reduce waste and encourage a more sustainable, thoughtful approach to consumption.

Responsible Craftsmanship

We partner with master silversmiths who share our commitment to fair wages and safe working conditions. By preserving traditional craftsmanship and combining it with modern precision, we support the livelihoods of artisans while delivering a premium product to our Dubai-based hub.

Our Vision for the UAE

As we continue to grow the House of Sarrita internationally, our goal remains to be a responsible leader in the UAE jewellery market. We are constantly looking for ways to reduce our carbon footprint, from optimizing our local delivery routes to using recyclable materials in our premium packaging.